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“You won’t see product shelves and adverts trying to sell you things, we want you to feel amazing as who you are. I’m keeping hold of my brand values, what’s kept us successful, this wonderful building. As a team, we’re really trying to ooze this out”
To understand our mindset and fully get ‘the why’, we need a super-quick recap of why we felt the overwhelming need to reinvent the hairdressing experience 21 years ago. In 1997 having returned from her travels, our co-founder Amanda was working in a local wine bar, she noticed that when women described their hairdressing experiences they always expressed the numerous things they hated first before listing the only few they liked…
Our hunt took 5 years of endlessly searching through buildings hoping to find that intangible feeling we were looking for.
Getting the right setting for our salon is crucial to creating that special environment that makes us different. That is why sometimes our search last for years. We want to be sure we find the perfect building.
The hunt for the next unique building has many requirements: it has to be spacious yet still cosseting to unwind in, it has to have space for a separate educational colour studio and room for relaxed conversations on sofas separate to the cutting floor.
But most importantly the building needs to make you feel at home and welcome straight away. Many buildings could have accommodated the space we need but they did not provide the right feel and atmosphere we were intent on searching for.
Our search ended when we stepped foot within The Old Trinity Church. It’s completely awe-inspiring to this day, it has warmth, the obvious sense of community and so the importance of respecting and preserving its heritage has been paramount. We’re using very soft and neutral colours but with our largest focus on the building still using ambient, soft lighting.
We want to welcome you in, even just for a conversation, for you to really feel the building first, then understand The Chapel.