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Too often these days we mistake a hectic schedule for a full life, yet the time that truly belongs to us is the moment when we pause...

Amanda Dicker Founder of The Chapel

The Chapel

Our story is Amanda's story, Amanda being our founder who established The Chapel in 2001.

It's a story of rewriting rules, overcoming challenges, and, ultimately, a belief in encouraging us to pause, if only for the briefest moment.

At The Chapel we have created an atmosphere which is exclusive and luxurious, yet inclusive to everyone. We are intent on making guests feel special through our first-class service.

Amanda Dicker Founder of The Chapel

1994 Discovering the secrets of service

In 1994 Amanda started thinking about her own brand, one that would take a new approach and change the industry. She took a sabbatical year to travel the world, gather her thoughts and gain inspiration. During this time she experienced her ‘eureka moment' that would later have a huge impact on her business - the key factor that made one hotel more memorable than another, wasn't location, décor or any other special detail, it was the people and service. And so her vision for the salons are inspired by moments of great hospitality, remembered from hotels and restaurants on her trip.

1996 A meeting of chance

On returning from her travels in 1996, Amanda took a job at a brasserie in Tunbridge Wells. One evening, while chatting with a customer about bad hair experiences, Amanda spontaneously invited the woman for a haircut upstairs. What followed changed the lives of both people. Over a glass of wine they discussed how she ‘wanted to feel', and from this conversation, Amanda quickly created the perfect style while gaining important insights. An inviting ambience, coupled with a relaxed discussion, removed fear and replaced it with trust – leading to a fantastic result. This fortuitous wine-bar was also the place where she would later meet Toby, her husband and business partner.

1997 A year later Amanda opened her first salon, Number 9 Colour & Style, taking its name from the location street number. Everyone thought she was mad to change the tried-and-tested formula of the typical hair salon. Regardless, it was here that she first created the feel of a boutique hotel and introduced a first-class service. She trained her stylists to conduct friendly ‘conversations not consultations', working hand-in-hand with guests in an inclusive decision-making process. She educated clients about their hair in an every day language. From the moment guests stepped into Number 9 they sensed something was different. It was instantly welcoming. Belongings were placed in lockers and the first seat you were offered was a sofa. The interior design was luxurious yet comfortable. The attention to detail was palpable. Amanda referenced hair shows of the time, where models in high fashion and cutting-edge make-up strutted down catwalks. This inspired the idea of training stylists to act as if they were performing on a stage, with styling tools kept in make-up cases. And so the seeds of many new ideas were sown at Number 9. Four years later it was time for a new, larger space.

I realised that sitting down casually with someone over a drink was a great way to get to know them and led to better results for their hair.

Amanda Dicker Founder of The Chapel

2001 The Chapel is born

In 2001, on walking into the beautiful, old Baptist chapel that was to become The Chapel at Tunbridge Wells, Amanda was immediately struck by the architecture of the building and the wonderful ambience. It was unique and exactly what she was looking for to bring her vision to life on a large scale. So like a butterfly emerging from its chrysalis, Number 9 transformed into The Chapel. Further one-of-a-kind locations followed. In 2007 a Victorian pub was converted into the Islington salon in London, in 2011 it was the turn of an old school house in Sevenoaks, in 2017 our independent salon opened in the ski resort of Verbier, Switzerland, and in 2018 the 150-year-old Chapel of Horsham saw the TLC it needed and finally our largest ever salon to open, Marlow. None of the salons look the same, but all are influenced by the original space, mood, and an absolute focus on service.

An epiphany

As is often the case building a business and pursuing passions, it wasn't all plain sailing. Far from it.

After years striving to create the very best experience and give her very best to everyone, Amanda had an epiphany. Juggling so many balls had left no time for herself and, realising she was feeling less of a human being (and became more of a human doing) , she downed tools one day and took time out to re-evaluate her life.

With a clearer head to think more about ‘being' rather than ‘doing', she realised how living in the moment was making her so much happier than reflecting on the past and chasing the future, things that have been key to getting her life back into balance.

Amanda discovered that to give our best on behalf of others it's vital we take time for ourselves. ‘In an evermore demanding and distracting world, it's essential that we make the most of our often all too brief opportunities to rest and revitalise so that we can maintain our well-being.' And it's this philosophy that lies at the heart of The Chapel experience.

My REST concept ensures that every guest receives the individual attention of their stylist from start to finish.

Amanda Dicker Founder of The Chapel

2006 The Chapel experience - R-E-S-T-ing

Although the seeds of The Chapel experience were well and truly sown in the early days, it was Amanda's epiphany that spurred her on to ensure her philosophy is lived and breathed every day.

This is captured in The Chapel brand values of Relaxation, Education, Service and Tailored treatments, or REST.

Each luxurious salon has four areas for each stage of the visit and is designed to inspire and reflect tranquility and serenity.

The ‘conversations not consultations' still lie at the heart of the initial welcome. Guests are welcomed by their stylist, who works with them on a 1-2-1 basis and not only cuts their hair but also washes it and looks after them throughout their salon visit.

Mirrors are placed in such a way that each guest is afforded a bit more privacy with the stylist. Thought has been put in to the lighting of each area. And the décor is not only quirky but also practical, with murals helping to educate guests about different aspects of their hair. The spacious environment, more akin to a boutique hotel, gives guests the privacy to really switch off and when they arrive, they are encouraged to switch off their phones and disconnect for a few precious moments.

My aim is to let every guest have a moment to pause and put themselves first so that ultimately they can feel at their very best. At the end of the day, delivering an outstanding experience to our guests is my team's top priority. A great haircut, well that's just a bonus.

Amanda Dicker Founder of The Chapel

2020 Our promise

Our promise is to never stop doing what we do best whilst we continue to eveolve The Chapel experience to surpass expectations. To those who have joined us for any part of this journey we are hugely grateful, and to those who are yet to join us, we hope to meet you soon!

Thank you for listening to our story, and if you'd be happy to, we'd love to hear yours. We always encourage a relaxed hair conversation over a pot of tea or coffee to discuss bespoke hair ideas and advice, completely complimentary and free of obligations.

London Islington

Our London salon is a welcomed escape from the hustle and bustle. A rarity in London: a place to truly relax.

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Tunbridge Wells

Unwind in our beautiful salon, housed within an ornate converted chapel, it encapsulates our ethos wholeheartedly.

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Set in the stunning town of Sevenoaks and just 30 minutes outside of London, our luxury hair salon is a place where you can take time to pause.

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Our freshly-converted salon sits seconds away from the conveniences and comforts of the town and a plethora of top restaurants.

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An ideal hidden hair haven in beautiful Marlow.

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Verbier, Switzerland

Nestled in the Swiss Alps, our first international salon is unique in its offering - a complete hair salon complimented by a nail technician and masseuse all under the same roof.

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